Dear Colleague,

With the ever changing landscape limiting you to uninspired strategy, the perception of integrity for our industry has reacted a staggering low. Never before has the atmosphere been so ripe for change.

Never before have you needed new direction.

Innovations in Pharmaceutical Marketing is designed to help marketers recover lost ground by exploring new ways to marry traditional strategies with emerging methods. Explore the use of social media as a way toward becoming a partner in health as opposed to the perceived ‘cold corporation’. Push the old guard toward the edge of this new medium. Reinvigorate flagging marketing measures to use dollars in a smarter way. Incorporate compliance issues into marketing tools. Discover the strategic strength in a Collaborative Business Model that truly listens to customers to foster trust. Investigate what the future of pharmaceutical holds in store for all of us.

We look forward to seeing you in Philadelphia!